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Marketing SlidesSocial audit

Graza's breakouts are office jokes and drop days; its bottle bits and recipes sink

14 of Graza's 93 own unpaid posts this year reached 3× their normal: the sweet-potato office lunch (159× on TikTok), four new chip flavors (17.9×), a hummus-eating bottle in a cinema (9.2×). Own reels hit or miss: of the 5 in the last 90 days, 2 broke out and the typical one landed at 0.28×. Recipes sit at 0.27×, but only 3 ran in the last 90 days; the 8 bottle bits from those 90 days run 0.34×. Open every video with a line people can read or hear, and turn bottle bits into office skits.

Graza@getgraza on Instagram · @getgraza on TikTok

93 posts scoredInstagram 11 Mar 2026 to 21 Oct 2026TikTok 27 Oct 2025 to 21 Oct 2026

25 videos watched638 comments read

October 27, 2026public counts only

Marketing Slides02

The short version

Graza's hits are jokes you can read in the first second; bottle bits and recipes drag

14 of 93

own unpaid posts reached 3× their normal

TikTok Oct 2025 – Oct 2026, Instagram Mar 2026 – Oct 2026

159×

the sweet-potato office lunch TikTok: 1.6M plays

against a normal of 10K

2 of 5

own reels in the last 90 days broke out; the typical one landed at 0.28×

Instagram, own reels only

9 of 10

best videos put words on screen in the first 2 seconds

4 of the 10 worst did

01Jokes and drops make the hits.

Launch posts hold 7 of the 14 breakouts, office skits 3 and bottle bits 3. But a typical drop does about normal (0.97×): the big hits come from how it is told, not from the news alone.

02Own reels boom or flop.

Of Graza's 5 own reels in the last 90 days, 2 broke out (the NASCAR egg, 6.0×, which won on a spoken question; the cinema bottle, 9.2×) and the typical one landed at 0.28×. Five reels are direction, not proof. The reel normal swung from 280K in April to 50K in October, so read reels by the last 90 days.

03Recipes, bottle bits and 15–30-second videos drag.

Graza's own recipe posts sit at 0.27× (10 posts, no breakout), bottle and mascot bits at 0.46× (the 8 from the last 90 days run 0.34×), and 15–30-second videos at 0.23×.

Public counts only (plays, likes, comments, shares). Left out of every judgment: 63 Instagram posts owned by partners (45 of them paid partnerships), 33 TikToks marked as ads and 1 TikTok with far more plays than likes.Graza · Social audit

Marketing Slides03

The account today

Instagram carries Graza at 3.8 posts a week; 63 of its 150 Instagram posts belong to partners

A normal reel Graza posts itself reaches about 39.3K plays and a normal photo or carousel 919 likes, for 226K followers. TikTok runs at 1.2 posts a week for 28.8K followers; a normal unpaid TikTok reaches 10.7K plays.

Account	Followers	Posts a week	Last post	A normal post today	Median comments	Posts per week, last 26 weeks
Instagram @getgraza	226K	3.8	22 Oct 2026	39K plays · reels 919 likes · photos and carousels	50
TikTok @getgraza	29K	1.2	21 Oct 2026	11K plays · videos	13

Left out of the normal: 63 Instagram posts are owned by partners (PopUp Bagels, NY Liberty, Athletic Brewing, creators) with Graza as collaborator, 45 of them paid partnerships. The 11 unpaid partner reels reach a median 88.2K plays; Graza's own reels, 36.6K. TikToks marked as ads reach a median 195K.

Public counts read October 27, 2026. "A normal post" = the median of up to 30 earlier posts of the same kind on that account (at least 8). Plays and likes are the platforms' own public counts; reach and saves are only in the owner's dashboard.Graza · Social audit

Marketing Slides04

Every post against its own normal

One own post in seven breaks out; one in three falls flat

Each dot is one of Graza's own posts against up to 30 before it of the same kind. 15% reach 3× their normal and 35% land at half or less: a feed of big swings. The spring reels are judged against the March mayo reels.

93 posts scored

3× or more	14	15%
1.5–3×	12	13%
around normal	34	37%
half or less	33	35%

Numbered dots are the four posts on the next slide. The 159× TikTok is near the top of the scale.

Each dot is one post: its plays (likes for Instagram photos and carousels) divided by the median of up to 30 posts before it of the same kind on the same account (at least 8). Log scale. Posts from the last 7 days are still gathering views.Graza · Social audit

Marketing Slides05

The posts that broke out

Four of the biggest: a desk-lunch trend, a flavor drop, a cinema bottle, a mock documentary

Four of the 14 posts that reached 3× their normal, all posted by Graza itself, from both platforms and three formats.

TikTok video · 10 Dec 2025159×

1.6M plays · normal 10K · 10 Dec 2025

HELP!! Our whole office smells like sweet potato and cheese @Courtney Cook #oliveoil #sweetpotato #courtneycook

Rides a creator's food trend with the whole office eating it; a question on screen in the first second. 10 seconds.

Instagram carousel · 13 May 202617.9×

18K likes · normal 1K · 13 May 2026

THEY’RE HERE!!!! 🥔✨ Our beloved Extra Virgin Olive Oil Potato Chips — now available in FOUR FLAVORS!!!!! 🧄 Zesty Caesar 🌶️ Hot ‘N Sweet ✨ Sea Salt & Vinegar 🥔

Four flavors in one all-caps shout, each bag shot with its ingredients. 489 comments.

Instagram reel · 21 Oct 20269.2×

360K plays · normal 39K · 21 Oct 2026

We did bring an extra spoon… Credit: @littyheem

A bottle costume in a cinema and one line on screen; the hummus is the punchline. No cuts.

Instagram reel · 13 Jul 20266.5×

254K plays · normal 39K · 13 Jul 2026

Don’t let the streak end here!!!!!

A mock Netflix documentary about the employee who keeps blowing up, set up by the line on screen. 11.6 seconds.

Multiple = this post's plays (likes for Instagram photos and carousels) ÷ the median of up to 30 posts before it of the same kind (at least 8). Click a card in the HTML version to open the post.Graza · Social audit

Marketing Slides06

How the winners are made

The best videos put words on screen in the first 2 seconds, and a person with them

We watched the 10 videos that did best against their normal, 5 around normal and the 10 that did worst.

We watched	Did best 10 videos	Around normal 5 videos	Did worst 10 videos
Length	22 s	23 s	21 s
Cuts per minute	18	24	24
First cut lands	2.2 s	2.4 s	2.1 s
A person in the first second	80%	60%	50%
Words on screen in the first 2 s	90%	40%	40%
Someone speaks in the first 5 s	60%	20%	30%
Product in the first 3 s	70%	60%	70%
Most common opening	joke or skit setup	joke or skit setup	joke or skit setup
Most common format	skit or acted scene	skit or acted scene	skit or acted scene
Who carries it	brand team or founder	no person	brand team or founder

Words on screen in the first 2 seconds.9 of the 10 best did it; 4 of the 10 worst and 2 of the 5 normal ones did. It is the clearest gap we measured.

A person, and a voice, early.8 of the 10 best show a person in the first second; 5 of the 10 worst do. Someone speaks in the first 5 seconds in 6 of the best, 3 of the worst.

Jokes open every group alike.The most common opening is a joke set-up in the best, the normal and the worst alike. What the best add is a line you can read in the first 2 seconds.

Measured from the video files: length, cuts (scene changes, ffmpeg), first cut. Read from each video by an AI model: who and what is on screen, words spoken and written in the opening. About ten videos a group: read it as direction, not proof.Graza · Social audit

Marketing Slides07

What earns, by kind of post

Every kind of post is a gamble; recipes, bottle bits and 15–30-second videos drag

Each kind of Graza's own posts against its typical post this year, which runs at 0.84× of the normal the posts before it set.

Kind of post	Posts	Median	3× or more	Read
All posts	93	0.84×	14	The yardstick
Office Skits & Lore	13	0.91×	3	About normal
Product Drops & Retail	28	0.80×	5	About normal
Launch or new product	26	0.97×	7	About normal
Brand Collabs & Sandos	11	0.95×	2	About normal
Events & Roadshows	13	0.84×	1	About normal
Mascot & Bottle Humor	18	0.46×	3	Drags
Recipe Creations	10	0.27×	0	Drags
Video under 15 s	11	0.86×	4	Long shot
Video 15-30 s	11	0.23×	0	Drags
Instagram reel	20	0.33×	4	Drags

Median = the middle post's multiple of its own normal; each kind is read against the first row. Long shot = a typical post does no better, but it holds more than its share of the 3× posts. Under 10 posts = thin. Kinds of post read from captions and videos by an AI model.Graza · Social audit

Marketing Slides08

What's holding the account back

Recipes, silent openings and bottle bits pull the feed down

Instagram reel · 29 Jul 20260.16×

13K plays · normal 82K · 29 Jul 2026

A creator's snack-plate recipe on Graza's own feed: 17 seconds of assembly with no one talking and no line to read.

Instagram photo · 19 Oct 20260.15×

136 likes · normal 919 · 19 Oct 2026

A meme still, “You can only dip one...”: just a question, left for the reader. 136 likes.

Instagram photo · 25 Sep 20260.17×

167 likes · normal 978 · 25 Sep 2026

A teammate with a can at a desk; the joke is only in the caption, no line on the image. 167 likes.

01Recipes on the brand feed.

10 recipe posts at 0.27×, none broke out; only 3 ran in the last 90 days. Reels on partners' feeds do better than Graza's own: the 11 unpaid ones reach a median 88.2K plays, against 36.6K.

026 of the 10 worst open with no words.

In the 10 worst videos, 6 had no words on screen in the first 2 seconds; in the 10 best, 1.

03Bottle bits, every other week.

18 mascot and bottle posts at 0.46×; the 8 from the last 90 days run 0.34×. The cinema bottle (9.2×) shows the bit can work.

Flat = half its normal or less; only posts 7 days or older can count as flat. All three cards are from July on, when the normals had settled.Graza · Social audit

Marketing Slides09

What the audience says

The comments want the product where they live, and new flavors

638 comments on 42 posts. 138 are about craving the food and 109 about the skits and the team; 32 are about where to buy it and bringing it to their city; 23 about flavor ideas; 18 about plastics, packaging and price.

638 comments, grouped by what they say

Short reactions, emoji, DMs146

Craving the food shown138

Praise for the skits and the team109

Food-trend banter97

Taste and quality53

Where to buy it, city requests32

Flavor and product ideas23

Plastics, packaging, price18

Recipe and ingredient questions12

In their words

Instagram · @happymunchlax · on Instagram carousel, 13 May 2026 (17.9×)

Where can I find these? Target had all 3 flavors BUT this one

Instagram · @bowhunter_eric · on Instagram carousel, 13 May 2026 (17.9×)

These are the best dam chips i have ever had! Please make a BBQ... 🙏🏼

Instagram · @completelytogether · on Instagram reel, 24 May 2026 (0.11×)

How many microplastics did you know were in the olive oil

Comments as written. Instagram gives up to 15 recent comments a post; TikTok's come from the best and the normal posts. We can't see Graza's replies.Graza · Social audit

Marketing Slides10

Three posts to make first

Three posts to make first, built from the ones that already broke out

A series

The office is obsessed

The first two secondsA teammate taking a bite of this week's food trend at her desk, with Graza on top.“[This week's trend] has a chokehold on my office”

The whole office eats it, desk to desk, under 12 seconds.
Silent cast: the line on screen carries it.
Pick next week's trend from the replies.

Built from TikTok video, 10 Dec 2025 (159×); Instagram carousel, 15 Sep 2026 (6.4×)
Their words “I work from home and Courtney Cook has a chokehold on my office lol”
Their words “Courtney HAS to be working for Big Yam, I just know it”

A launch format

Drop day, shouted

The first two secondsSlide 1 shouts the news in capitals, like THEY'RE HERE!!!!; then each bag or tub with what's in it.“Where can I find these? Here.”

Slide 1 is the shout; one slide per flavor.
The last slide says where it's sold, store by store.
Same day on TikTok as a slideshow.

Built from Instagram carousel, 13 May 2026 (17.9×); Instagram carousel, 15 Oct 2026 (6.8×)
Their words “Where can I find these? Target had all 3 flavors BUT this one”
Their words “On you have these at Costco?”

The bottle bit to keep

Caught eating it

The first two secondsA bottle costume in a public place, mid-spoonful, one take.“Eating hummus like it's peanut butter.”

Under 15 seconds, one take.
The product is the punchline: tubs, spoon, bottle.
Ask in the caption where the bottle turns up next.

Built from Instagram reel, 21 Oct 2026 (9.2×); Instagram reel, 13 Jul 2026 (6.5×)
Their words “Eating hummus like it's peanut butter”
Their words “Is that the hummus the CIA uses”

Each idea repeats what this account's own outsized posts did and uses words its audience wrote in the comments. Each post's multiple is beside it; every post is in the full list in the HTML version.Graza · Social audit

Marketing Slides11

The next four weeks

Four weeks: turn bottle bits into office skits, keep 3.8 posts a week

Week 1A skit in the bottle slot

Make the next bottle bit an office-trend video instead, line on screen in the first second.
Post it to TikTok and Reels the same day.

Bottle bits: the 8 from the last 90 days run 0.34×. 9 of the 10 best videos had words on screen in the first 2 s.

Week 2Say where to buy it

Each launch post ends on where it's sold.
Keep videos under 15 seconds or over 30; skip the 15–30 s middle.

32 comments are about where to buy it; 15–30 s videos sit at 0.23×.

Week 3One bottle bit, done right

One Caught eating it bit, in place of the week's other bottle posts.
One office skit with a person and a line on screen.

Bottle bits run 0.46× but hold 3 breakouts; office skits hold 3 of 13.

Week 4Keep what cleared 2×

Repeat the best format of weeks 1–3 twice.
Ask which flavor should come next, naming the ones people asked for.

23 comments are about flavor ideas, pesto and truffle among them.

The number to read on day 28: the median of the new own reels against their normal (39.3K plays today); the last 90 days ran at 0.28×. Above 1× means the plan worked.

What would change this plan: if the office videos land at half their normal or less four times running, the jokes are wearing out: go back to drop days and try a new kind of joke.

The plan keeps the current posting rhythm (3.8 posts a week on Instagram, 1.2 posts a week on TikTok) and changes what goes in it.Graza · Social audit

Marketing Slides12

How we measured

What we read, how we judged it, and what we cannot see

The accounts. @getgraza on Instagram (226K followers). @getgraza on TikTok (29K followers). We found Instagram from the links on graza.co; TikTok from the links on graza.co.

The posts. The newest 300 posts across the accounts, read October 27, 2026; 93 are scored: 71 on Instagram, posted 11 Mar 2026 to 21 Oct 2026, and 22 on TikTok, posted 27 Oct 2025 to 21 Oct 2026. Instagram's newest 150 posts reach back only to 6 Feb 2026, and a post needs 8 earlier ones of its kind to have a normal, so its window starts later than a year ago. Older posts serve only to set the normal.

Against its own normal. Each post is compared with the median of up to 30 posts before it of the same kind on the same account (a post needs at least 8 before it to be scored) (Instagram reels by plays; Instagram photos and carousels by likes, since they have no plays; TikTok by plays). It is not compared with other brands. 3× or more = outsized; half or less = fell flat. Posts younger than 7 days are never counted as flat.

Paid posts. TikTok: 33 of the 150 posts we read TikTok marks as ads; their reach is partly bought (a median 195K plays against 8.3K for the rest), so they are judged only against each other and left out of every finding. 1 more post reached far past its normal without the likes to match (a fifth of the account's usual likes per play or less): bought plays, judged the same way. Instagram: 63 posts in Graza's grid belong to other accounts (@nyliberty, @popupbagels, @athleticbrewing…) with Graza added as a collaborator, 45 of them paid partnerships. Their reach includes the partner's followers, so they sit in a group of their own, outside the normal and the findings.

The videos we watched. 25 videos, taken in turn from each platform: the best against their own normal, a few normal ones, and the flattest. Length, cuts and the first cut are measured from the files; the opening, what is said and shown, and who is on screen were read by an AI model from each video and spot-checked.

The comments. 638 public comments on 42 posts: the top posts, the flat ones and a random slice of the rest, so the read is not only what winners attract.

What we cannot see. Reach, impressions, saves on Instagram, watch time, follows from a post and who your followers are live only in the account owner's dashboard. Plays are not people. Paid boosts we can see only where the platform marks them.

The evidence. The HTML version of this report lists every scored post with its number, its normal and a link.

Marketing Slides · marketingslides.com · Free marketing reports from public data.October 27, 2026

Every post we scored

All 93 posts, best to worst against their own normal

Open any post on the platform. Multiple = the post's count ÷ the median of up to 30 posts before it of the same kind (at least 8).

#	Date	Where	Kind of post	Count	Normal	Multiple	Caption
1	2025-12-10	TikTok video	Office Skits & Lore	1.6M plays	10K	159.09×	HELP!! Our whole office smells like sweet potato and cheese @Courtney Cook #oliveoil #sweetpotato #courtneycook
2	2026-05-13	Instagram carousel	Product Drops & Retail	18K likes	1K	17.86×	THEY’RE HERE!!!! 🥔✨ Our beloved Extra Virgin Olive Oil Potato Chips — now available in FOUR FLAVORS!!!!! 🧄 Zesty Caesar 🌶️ Hot ‘N Sweet ✨ S
3	2026-10-21	Instagram reel	Mascot & Bottle Humor	360K plays	39K	9.16×	We did bring an extra spoon… Credit: @littyheem
4	2026-10-15	Instagram carousel	Product Drops & Retail	6.3K likes	919	6.85×	IT’S HERE!!! OUR GARLIC CONFIT & CHIVE HUMMUS!!!! Available now at select @costco stores in the southeast 🧄🐥🫛 This delightfully rich and g
5	2026-07-13	Instagram reel	Office Skits & Lore	254K plays	39K	6.47×	Don’t let the streak end here!!!!!
6	2026-09-15	Instagram carousel	Office Skits & Lore	6.1K likes	956	6.41×	Like if you think I should call in sick tomorrow
7	2026-08-21	Instagram reel	Brand Collabs & Sandos	365K plays	61K	6.03×	@getgraza x @nascar present: The Hot Laps Test 🔥🏁
8	2026-02-05	TikTok slideshow	Product Drops & Retail	59K plays	14K	4.28×	GRAZA MAYO IS HERE!!!!!!!!!! 🫒🥚🥄 #graza #mayo #oliveoil
9	2026-10-14	Instagram photo	Product Drops & Retail	3.9K likes	919	4.22×	Unidentified object spotted outside of Graza HQ 👀👀
10	2026-07-01	Instagram photo	Mascot & Bottle Humor	4.6K likes	1.1K	4.1×	Correct answers only 🌭
11	2026-07-27	Instagram reel	Brand Collabs & Sandos	233K plays	61K	3.86×	Soooooo our friends @hotelartthief made us a video game?!?! WATCH TO PLAY & UNLOCK SIZZ, FRIZZ, & DRIZZ 🎮🍿
12	2025-10-30	TikTok video	Mascot & Bottle Humor	31K plays	10K	3.12×	DIP-or-DUNK!!!!!! #graza #oliveoil #evoo #halloween
13	2026-04-19	Instagram carousel	Product Drops & Retail	2.5K likes	813	3.11×	Costco, hallelujah Sizzle Twin Pack, hallelujah Nationwide, hallelujah On my way, hallelujah
14	2026-06-22	Instagram photo	Events & Roadshows	3.4K likes	1.1K	3.05×	🚗🫒BEEP BEEP!! We’re goin’ on a roadtrip with our friends at @foodnetwork!!!! We’ll be servin’ up tasty bites liked fried chicken sandos, p
15	2026-05-07	Instagram carousel	Product Drops & Retail	2.9K likes	1K	2.84×	🥔👀🥔
16	2026-06-01	Instagram carousel	Recipe Creations	2.8K likes	1.1K	2.49×	We see your dot cake and raise you… an OLIVE OIL SPRINKLE CAKE!!!! Sure, it’s essentially just a cake covered in sprinkles. BUT this one h
17	2026-08-06	Instagram carousel	Product Drops & Retail	2.6K likes	1.2K	2.27×	[GIVEAWAY CLOSED] THE ULTIMATE SUMMER SANDO GIVEAWAY!!!! 🥪🥪🥪 Not one but THREE very lucky winners will get all three of our new mayos (Ori
18	2026-02-03	TikTok video	Office Skits & Lore	27K plays	12K	2.18×	Pls like this so we can expense the piano #graza #oliveoil #mayo
19	2026-04-01	Instagram carousel	Brand Collabs & Sandos	2.2K likes	1.1K	1.93×	Introducing…The @getgraza x @panerabread “Not Soup” Olive Oil Bread Bowl!!!! 🤝 Available for a limited time at a @panerabread nearest you!
20	2026-05-17	Instagram carousel	Product Drops & Retail	1.8K likes	1.1K	1.67×	POTATERS IN THE WILD!!!!! 🚨🥔 all four new flavors just waiting to be taken for a crunch Link in bio to find em’ near you.
21	2026-10-12	Instagram carousel	Brand Collabs & Sandos	1.5K likes	926	1.62×	GIVEAWAY 🏎️🫒🔥 We’re teaming up to give TWO lucky winners a year’s supply (!!!) of Graza Olive Oil* and the 2026 Graza Racing Jacket by RFK R
22	2026-08-24	Instagram carousel	Events & Roadshows	1.7K likes	1K	1.61×	NYC, THANKS FOR SCOOPIN’ WITH US & @gabyscelzo!!!! We’re still thinking about those chunks of olive oil cake... 🤤 Missed it??! We’ll be bac
23	2026-07-17	Instagram carousel	Events & Roadshows	1.8K likes	1.1K	1.6×	What if we kissed at the McCarren Park Mayo Dispenser???? 🙂‍↔️
24	2026-10-15	TikTok slideshow	Product Drops & Retail	17K plays	11K	1.56×	IT’S HERE!!! OUR GARLIC CONFIT & CHIVE HUMMUS!!!! Available now at select @Costco Wholesale stores in the southeast 🧄🐥🫛 This delightfully
25	2026-03-11	Instagram carousel	Product Drops & Retail	1.6K likes	1.1K	1.51×	Graza Mayo & Aioli are officially two months old 🥲 which felt like a good excuse to dig through our camera roll and share some BTS from the
26	2026-04-30	Instagram reel	Office Skits & Lore	236K plays	157K	1.5×	The Devil Squeezes Graza 👠🫒
27	2025-12-29	TikTok video	Mascot & Bottle Humor	16K plays	11K	1.4×	It’s what they deserve. #oliveoil #graza #evoo
28	2026-05-22	Instagram photo	Events & Roadshows	1.5K likes	1.1K	1.4×	Mark ye’ cals because...we’re GOIN’ ON TOUR!!!!!!! 🥔🚗 Over the next two months, we’re partnering with some of our favorite sando shops acr
29	2026-04-26	Instagram carousel	Events & Roadshows	1.3K likes	1.1K	1.23×	RIP Ricky Bobby, you would have loved drizzling fast at the Graza airstream 🫒🏁
30	2026-05-11	TikTok video	Office Skits & Lore	14K plays	13K	1.14×	POV: You’re the new guy at Graza (I guess they have glass now???) #graza #oliveoil #glassbottles
31	2026-08-04	Instagram carousel	Mascot & Bottle Humor	1.2K likes	1.2K	1.05×	Identity theft is NOT a joke!!!!!
32	2026-05-14	Instagram carousel	Product Drops & Retail	1.1K likes	1.1K	1.04×	Wanna hear a story about some extra special ‘taters? 🥹
33	2026-06-10	Instagram photo	Mascot & Bottle Humor	1.2K likes	1.1K	1.04×	@tchalamet we made this Chala-Mayo for you 🫶(happy to hand deliver courtside tonight)🏀
34	2026-05-21	Instagram reel	Recipe Creations	242K plays	236K	1.03×	It’s a...KITCHEN SINK CHOCOLATE POTATO CHIP TOWER!!!!!! 🍫🥔✨ We couldn’t NOT douse the new(!!) @getgraza classic potato chips in @tonyschoco
35	2026-06-07	Instagram carousel	Events & Roadshows	1.1K likes	1.1K	1.01×	We sent Sizzle & Drizzle to a @nascar race and all they did was ride around in a golf cart squirting mayo into peoples’ mouths. They also ro
36	2026-10-13	Instagram carousel	Brand Collabs & Sandos	930 likes	926	1.0×	HELLO CHICAGO!!!! 👋 We’ve teamed up with our pals at @buttermilkfry on an EXTRA ZESTY CAESAR WRAP featuring our Garlic Aioli AND our Zest
37	2026-06-09	Instagram reel	Recipe Creations	89K plays	90K	0.99×	Salty, savory, briny lovers rise for this SALT & VINEGAR SMOKED SALMON CHIP STACK!!! 🫒🐟🥔 We piled the new @getgraza salt & vinegar chips hi
38	2026-09-12	Instagram photo	Brand Collabs & Sandos	943 likes	990	0.95×	A little something fun if you love to Dribble AND Drizzle! We’re giving two lucky winners a year’s supply (!!!) of Graza Olive Oil and 2x ti
39	2026-05-06	Instagram carousel	Product Drops & Retail	986 likes	1.1K	0.93×	Feast your eyes on this big ol’ SHINY TIN of super fresh Sizzle!!! 🥲🫒💥 That’s 3 whole liters of olive oil (enough to refill 4 Sizzle squeezi
40	2026-05-06	TikTok video	Office Skits & Lore	12K plays	14K	0.91×	Is there some reason his coffee isn’t here yet???
41	2026-06-11	Instagram reel	Office Skits & Lore	82K plays	90K	0.91×	Can’t a guy just enjoy a desk glizzy???
42	2026-09-03	Instagram carousel	Brand Collabs & Sandos	995 likes	1.1K	0.89×	OHHH YEAH BABY!!!! We had the best time ever hangin’ out with @tyler_white_official & his squad at @daytona this weekend!! 🏁🫒 Biiiig shout
43	2025-12-12	TikTok video	Mascot & Bottle Humor	9.6K plays	11K	0.86×	Replying to @Abby🥕🫶🏼🌷 you might be on to something here…
44	2026-08-28	Instagram photo	Mascot & Bottle Humor	960 likes	1.1K	0.86×	Drizz on DND 😎
45	2026-03-31	TikTok video	Product Drops & Retail	12K plays	14K	0.85×	What if we kissed by the mayo display under the florencent lighting of the @Whole Foods Market seafood section???? #graza #grazamayo #olive
46	2025-12-22	TikTok video	Office Skits & Lore	9.4K plays	11K	0.84×	Safe to say office caroling was a success!!! #graza #oliveoil #caroling #office
47	2026-09-08	Instagram carousel	Events & Roadshows	884 likes	1K	0.84×	BIG FUN was had at our second Sunday Scoops pop-up!!!! And @bakeswithrach_ did NOT come to play with those chocolate olive oil swirls 🤝🤝 We
48	2026-08-07	Instagram carousel	Product Drops & Retail	951 likes	1.2K	0.82×	The aisles!!!! They’re overflowin’ with GRAZA CHIPS!!!! Find ‘em on shelf now at @target, @wholefoods, @sprouts, & @walmart!!!!! 🙂‍↔️🥔
49	2026-07-22	Instagram carousel	Events & Roadshows	908 likes	1.2K	0.79×	Annnnd that’s a wrap on our GREAT BIG FOOD TRUCK TOUR with @foodnetwork!!!! 🥁 Thanks for hangin’ out & eating fried chicken sandos with us!
50	2026-10-16	Instagram carousel	Product Drops & Retail	725 likes	919	0.79×	Our perfect little (okay actually really big) GARLIC HUMMUS TUBS makin’ their way to @costco!!!! Next stop: your fridge 🧄🧄🧄
51	2025-10-27	TikTok video	Office Skits & Lore	7.1K plays	10K	0.71×	Work smarter, not harder 🤝
52	2025-11-14	TikTok video	Office Skits & Lore	7.1K plays	10K	0.71×	What’ll it be?! Sneakers or genetically modified animals?? #graza #evoo #friendsgiving
53	2026-05-04	Instagram carousel	Product Drops & Retail	745 likes	1.1K	0.68×	Hope ya like mayo 😏
54	2026-07-07	Instagram reel	Recipe Creations	39K plays	58K	0.68×	WE SCREAM FOR FRIED ICE CREAM (WITH POTATO CHIPS & TOASTED COCONUT) !!!! 🍨🥔🥥 Scoop up some @tillamook Vanilla Bean Ice Cream, coat it in eg
55	2026-08-17	Instagram photo	Events & Roadshows	691 likes	1K	0.66×	NYC, COME SCOOP WITH US!!!!! 🍨🙂‍↔️ Starting this Sunday, August 23, meet us at @mccarrenparkhouse for a super sweet pop-up series: Three we
56	2026-09-14	Instagram carousel	Events & Roadshows	599 likes	978	0.61×	YOU CAME, WE SAW, @_lezzie_mcguire_ SCOOPED!!! This may have been the last of our Sunday Scoops series, but it was CERTAINLY not the least
57	2026-08-20	Instagram carousel	Product Drops & Retail	579 likes	1K	0.55×	Something’s cookin’…. 🍳
58	2026-04-22	TikTok video	Office Skits & Lore	7.1K plays	14K	0.52×	I think it went well!!!!
59	2026-06-12	Instagram carousel	Brand Collabs & Sandos	592 likes	1.1K	0.52×	🫒🥪 GET YOUR “GRAZA SPECIAL” HERE!!! We teamed up with @ramonas_maine to bring you this beauty of a sandwich: Turkey, avocado, sharp provol
60	2026-07-11	Instagram carousel	Brand Collabs & Sandos	585 likes	1.2K	0.51×	‼️THE BADA BING‼️ Closing out our Grazandwich Tour with a BANG!!!! Our panini with @meals_by_cug is available at @casacugine this weekend o
61	2026-04-03	Instagram photo	Mascot & Bottle Humor	563 likes	1.2K	0.48×	Please. This is serious!!!🥚
62	2026-06-30	Instagram carousel	Product Drops & Retail	544 likes	1.1K	0.48×	📣 FRIENDS IN THE NORTHWEST!!!! 📣 Our new “Signature” Mayo is now rolling out at @costco stores in Washington & Oregon 🤭🥚🫒 Made with 100% o
63	2026-09-29	Instagram carousel	Mascot & Bottle Humor	434 likes	956	0.45×	Pulling up to the DWTS watch party like 🕺
64	2026-04-17	Instagram carousel	Brand Collabs & Sandos	467 likes	1.1K	0.44×	THE WEEKEND IS HERE AND WE’VE GOT SOMETHING SPECIAL FOR Y’ALL 👊💥♥️ We teamed up with our buds at @getgraza for a killer special and the cha
65	2026-07-31	Instagram carousel	Product Drops & Retail	506 likes	1.2K	0.44×	CHIPS BY THE OCEAN!!! (or pool, or picnic, or wherever your desired summer snacking location may be) 🤝⛱️🌊🧺🌴
66	2026-04-09	Instagram carousel	Product Drops & Retail	486 likes	1.1K	0.43×	When you’re here (the graza display at your grocery store) you’re family 🫶
67	2026-08-10	Instagram carousel	Mascot & Bottle Humor	452 likes	1.1K	0.4×	Soulmates (garlic aioli + giant glizzy) always find their way to each other 🤝
68	2026-06-03	Instagram reel	Product Drops & Retail	90K plays	236K	0.38×	Can’t believe how many of you have already crunched into our new chips!!! 🥹 Our lil’ potato-loving hearts are absolutely swelling 🫶 And whi
69	2026-04-14	Instagram carousel	Mascot & Bottle Humor	355 likes	1.1K	0.32×	Bottle bikinis for summer???? 👙
70	2026-05-12	TikTok video	Product Drops & Retail	3.7K plays	13K	0.29×	Everyone won’t stop 👀 at our new launch #graza #oliveoil #newlaunch #potato
71	2026-06-15	Instagram reel	Product Drops & Retail	25K plays	89K	0.28×	[GIVEAWAY CLOSED! Congrats to: @susancsmith15 @nicoh13 @thekeanaashley] 🥔✨ IT’S A GREAT BIG POTATO CHIP GIVEAWAY!!!! Not one, but THREE luc
72	2026-10-02	Instagram reel	Mascot & Bottle Humor	17K plays	61K	0.28×	They call him Stone Cold Steve Olive Oil Austin 😤
73	2026-05-08	TikTok video	Product Drops & Retail	3.5K plays	13K	0.27×	🥔👀🥔
74	2026-06-17	Instagram reel	Recipe Creations	23K plays	86K	0.27×	GET ‘EM WHILE THEY’RE HOT (N’ Sweet!!!) 🌶️🔥🍯 This Crispy Pepperoni & Pecorino Chip Stack starts with a plate of @getgraza’s Hot N’ Sweet po
75	2026-08-27	Instagram reel	Recipe Creations	22K plays	82K	0.27×	Are we eating lettuce again??? If we ARE… this Zesty Caesar Salad Chip Tower is worth every bite 🥬🧀🐟 (And trust us, you won’t miss the crou
76	2026-10-09	Instagram photo	Mascot & Bottle Humor	244 likes	947	0.26×	Frizzle is the center of the universe 💫 (don't google that)
77	2026-06-08	TikTok video	Events & Roadshows	2.8K plays	12K	0.23×	Drizzled & dribbled with some of our fave women in food at the liberty game this weekend 🏀🗽 #oliveoil #nyliberty #basketball #graza #nyc
78	2026-06-25	Instagram reel	Events & Roadshows	18K plays	82K	0.22×	NYC!!! You showed UP for the first stop on our GREAT FOOD TRUCK TOUR with @foodnetwork !!!! Sun was shinin’, food was flowin’, and a great
79	2026-07-15	Instagram photo	Product Drops & Retail	254 likes	1.2K	0.22×	Caesar salad, hold the lettuce ✋
80	2026-09-22	TikTok slideshow	Recipe Creations	2.7K plays	12K	0.22×	Make a sandwich with us... 🥪 #mayo #graza #oliveoil #evoo #sandwich
81	2026-09-29	TikTok slideshow	Brand Collabs & Sandos	2.5K plays	12K	0.21×	Our collab with @AthleticBrewing is officially COLD OFF THE PRESS 🗞️🫒🍻 A perfectly crisp, non-alc brew with herbal, floral and lemon notes—
82	2026-05-11	Instagram photo	Product Drops & Retail	208 likes	1.1K	0.2×	Remember that time we made EVOO potato chips and you guys loved ‘em and sold ‘em out a buncha times 🥲?!? WELL… we made them even better and
83	2026-09-10	Instagram carousel	Product Drops & Retail	190 likes	990	0.19×	The DMs don’t lie… you guys really love our potaters 🥹 Psssst: Tell (or show!!!) us just how much in the comments and we’ll pick someone to
84	2026-08-26	TikTok video	Mascot & Bottle Humor	2.2K plays	12K	0.18×	Can we interest you in a scoop of caramelized corn ice cream with a corn butter swirl topped with a corn brûlée crumble and a side of corn??
85	2026-09-25	Instagram photo	Office Skits & Lore	167 likes	978	0.17×	If they pull up to the interview like this, wyd???
86	2026-10-14	TikTok slideshow	Product Drops & Retail	2.1K plays	12K	0.17×	We’re dipping (!!!!) our toes (???) into something new 👀 #graza #grazaoliveoil #newproductalert #yum
87	2026-07-29	Instagram reel	Recipe Creations	13K plays	82K	0.16×	It may be hot out… but that doesn’t mean you can’t enjoy a BIG OL’ SNACK PLATE filled with our Hot N’ Sweet chips (in the comfort of some ai
88	2026-10-19	Instagram photo	Mascot & Bottle Humor	136 likes	919	0.15×	In Graza Hummus OBVIOUSLY (that part is non-negotiable)!!!
89	2026-10-21	TikTok video	Mascot & Bottle Humor	1.5K plays	11K	0.14×	Don’t pretend you wouldn’t do the same thing 🤨 Credit: @littyheem #graza #oliveoil #hummus #movietheateremployee
90	2026-04-29	Instagram reel	Recipe Creations	34K plays	280K	0.12×	CHOCOLATE MAYO CAKE WITH TANGY CHOCOLATE GLAZE AND FLAKY SEA SALT 🍫🍰 Before you panic, ask yourself: what is mayo but oil and eggs!?!! You
91	2026-05-24	Instagram reel	Mascot & Bottle Humor	27K plays	239K	0.11×	I like my sandwiches like I like my weekends…long 🤝
92	2026-06-08	Instagram reel	Events & Roadshows	13K plays	163K	0.08×	Spent the weekend DRIZZLIN’ & DRIBBLIN’ at the @nyliberty game with some of our fave women in food!!! Shoutout to @bigellieliberty for stopp
93	2026-04-04	Instagram reel	Recipe Creations	13K plays	281K	0.05×	SMOKED PAPRIKA AIOLI DEVILED EGGS 🥚🍳 They’re creamy, smoky, a lil’ briny, and the secret ingredient??? Some garlic aioli in the filling (an

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